Interview with Luc de Brabandère, associated manager by Boston Consulting Group

For Luc de Brabandère, associated manager by Boston Consulting Group, the innovation is "the capacity of a Group to change the reality of things". Not to confuse with the creativity, with which it is often associated, which he defines as "the capacity of an individual to change his way of seeing things". If the one can pull the other one, innovation and creativity do not still go hand in hand.